EngineeringJan 21, 2026

SEO + performance checklists before launch

The preflight we run so launches start fast, index correctly, and stay measurable.

Indexing and structure

We verify crawlability, generate sitemaps, and add structured data where it matters (articles, FAQs).

Canonical tags and hreflang keep GEO variants clean if you run multi-region content.

Speed discipline

We budget JS by route, compress images, and prefetch critical paths. CLS and LCP targets are set per page type.

Edge caching is configured with sensible TTLs; we avoid cache-busting on every deploy.

Measurement that stays

Events cover starts and completions for forms and CTAs. Errors are logged with context for triage.

Internal links to /#services help users find next steps after they land from search.